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E-com
infographic

Asset type on EML:

E-com infographic

 

Keyword to find on EML:

E-com infographic

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EML code:

IC

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Consumer journey:

Discovery/Selection

Description:

Benefit image supported by copy and infographics. One image per benefit

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Product neutrality:

Yes, when possible

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Activation:

Currently (june 2021) Amazon only

Mapping:

Yes, WB and SDA are mapped on a PNC level. MDA automapping criteria based on PicRef ETAGWD220B000012.

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Story asset based on:

Eden Benefit copy

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Aspect ratio(s):

1:1

Examples

241002WCUB.jpg
2410024OTC.jpg
ELX_ECOM_EU_Infographics_3in1_Oct24.jpg
ELX_ECOM_Infographic_250227IJXQ_Apr25.png

Asset Requirements & Design Standards
Files for EML & Localization

There are two key files used in the E-com asset workflow:

  • The Master file is a high-res JPG and PDF exported from the original design. It is the version uploaded to EML.

  • The Open source file is an editable InDesign (.INDD) package that includes all layers and text elements. This
    version is shared with Omnicom for localization, allowing content to be adapted for specific markets.

Master file - product info.png

Master file (for upload to EML)

  • Aspect ratio: 1:1

  • Resolution: 2000 x 2000 px (no Transparent background)

  • Colour profile: Adobe RGB 1998

  • Output file format:  Hi-Res JPG (Adobe RGB 1998) and PDF​

Open source file (for localization)

  • Format: InDesign (.INDD package)

  • Editable version with all sub-elements

  • Not uploaded to EML

  • Shared directly with Omnicom

Image Layout & Element Positioning

Accessory Layout.png

Accessory Layout

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Place accessories on the left side of the layout.

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Place descriptions to the right of each accessory.

 

No shadows on accessory images.

 

Maintain clear spacing between each block.

Image usage.png

Image Usage

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No shadows on any image elements.

 

Position the product clearly, typically on the right side.

Safe Area - Product Info.png

Safe Area

​​​

Keep all text at least 75px inside the edges for visibility and alignment.

Typography & Text Styling

250422RND7.jpg

HEADLINE
Font: Electrolux Sans bold
Size: 63 pt, Leading: Auto

Headline UI - Product Info.png

BODY MESSAGE
Font: Electrolux Sans Light
Size: 57 pt, Leading: Auto

Body UI - Product Info.png

Text Formatting Notes

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  • Font sizes are fixed and should not be changed. Only when required, font size reduction must not exceed 10% (e.g. for localized languages with longer copy)

Content Formatting Rules

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  • No full stops at the end of Short Engage, Body Message, or Disclaimer.

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  • Use punctuation only between sentences
    (not at the end).

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  • The InDesign package must always be editable.​

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