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E-com Branded
infographic

Asset type on EML:

E-com Branded infographic

 

Keyword to find on EML:

E-com Branded infographic

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EML code:

IC

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Consumer journey:

Discovery/Selection

Description:

Benefit image supported by copy and infographics. One image per benefit

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Product neutrality:

Yes, when possible

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Activation:

Currently (june 2021) Amazon only

Mapping:

Yes, WB and SDA are mapped on a PNC level. MDA automapping criteria based on PicRef ETAGWD220B000012.

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Story asset based on:

Eden Benefit copy

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Aspect ratio(s):

1:1

Examples

ELX_ECOM_ECT6841KB_Apr25.jpg
ELX_ECOM_EFF3360VWB_Feb25.jpg
ELX_ECOM_EWF1042R9WC_ANZ_Nov24.jpg
ELX_ECOM_EOH3101X​_Feb25.jpg

Asset Requirements & Design Standards
Files for EML & Localization

There are two key files used in the E-com asset workflow:

  • The Master file is a high-res JPG and PDF exported from the original design. It is the version uploaded to EML.

  • The Open source file is an editable InDesign (.INDD) package that includes all layers and text elements. This
    version is shared with Omnicom for localization, allowing content to be adapted for specific markets.

Master file - product branded info.png

Master file (for upload to EML)

  • Aspect ratio: 1:1

  • Resolution: 2000 x 2000 px (no Transparent background)

  • Colour profile: Adobe RGB 1998

  • Output file format:  Hi-Res JPG (Adobe RGB 1998) and PDF​

Open source file (for localization)

  • Format: InDesign (.INDD package)

  • Editable version with all sub-elements

  • Not uploaded to EML

  • Shared directly with Omnicom

Image Layout & Element Positioning

Header area.png

Header
Ribbon area:

1200 x 185 px

 

Background color:
Electrolux blue
R4 G30 B80

 

Logo must be centered horizontally and vertically within the ribbon area.

Product image area.png

Product Image Area

 

No shadows on any image elements.

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Positioned on the left side.

 

Product series is positioned under the product image and center aligned.

Feature text area.png

Feature Text Area

 

Number of features: 3

 

Alignment: Left-aligned

 

This area is for text only. Icons are not allowed in this area.

Disclaimer area.png

Disclaimer Area

Alignment: Left-aligned (bottom left corner).

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Warranty / Award Logo Area

Logos should be right-aligned to the edge of the layout (bottom right corner).

Typography & Text Styling

ELX_ECOM_EWW1242R9SC_TW_Jan25.jpg

BRAND LOGO COLOR
Color : White

BUBBLE UNIT
Color: Blue-Mid 123/138/156

Font: Electrolux Sans Semibold
Size: 60 pt, Leading: Auto

Bubble unit UI.png

SHORT CONVERT

Feature name: Electrolux Sans Semibold

Supporting body: Electrolux Sans Regular

Size 43 pt, Leading: 51.6 pt, Space After: 13 px

Short convert UI.png

PRODUCT SERIES

Font: Electrolux Sans Semibold

Size 43 pt, Leading: 51.6 pt

Product series UI.png

DISCLAIMER

Font: Electrolux Sans Regular

Size 24 pt, Leading: Auto

Disclaimer UI.png

Text Formatting Notes

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  • Font sizes are fixed and should not be changed. Only when required, font size reduction must not exceed 10% (e.g. for localized languages with longer copy)

Content Formatting Rules

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  • No full stops at the end of Short Engage, Body Message, or Disclaimer.

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  • Use punctuation only between sentences
    (not at the end).

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  • The InDesign package must always be editable.​

  • Disclaimers like “Product may vary by country/color” should be placed in the designated disclaimer field.

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